Rogers strikes up deal to sell products in Shoppers Drug Mart

After being shunned from The Source it looks like Rogers and Fido have scored another place to sell their devices. Starting July 1, 2010 Rogers and Shoppers Drug Mart will start a pilot project and sell smartphones and Rocket Sticks in 30 select and unannounced locations.

Rob Bruce, President Communications at Rogers stated “Customers are telling us they want more choice for where they acquire Rogers and Fido products and services in their own neighbourhoods. Through this pilot initiative, Rogers and Fido customers will have access to innovative wireless products when they are shopping for their lifestyle needs.”