Everyone manufacturer is getting deeper into making sure they will maximize the mobile advertising space. Apple, Google have swallowed up mobile advertising networks… and back in November of last year Waterloo-based RIM announced the “Blackberry Advertising Service”, this is to basically help app developers make more money off their apps in the App World.
Details were very limited into what this would actually look like for a developers, but news today of a patent that RIM has submitted called “System and Method for Incorporating Multimedia Content Into a Message Handled By a Mobile Device”.
This specific patent goes into detail about what possibly the Blackberry Advertising Service is all about. The patent states: “Multimedia content can be incorporated into a message handled by a mobile device with minimum invasiveness by utilizing linking mechanisms that are visually identifiable with certain content and can reveal the multimedia content, e.g. an advertisement, upon selection. This may be done by examining content in the message handled by a mobile device and matching portions of the message with predetermined criteria such as keywords or phrases. Upon finding matches, corresponding multimedia content is associated with a respective portion of the message content and access to the multimedia content is enabled through selection of a linking mechanism that is visually identifiable with the respective portion of the message. The message is modified to include such linking mechanisms such that upon viewing the modified message, a user may reveal the multimedia content by selecting the linking mechanism.”