WIND Mobile is the only Canadian carrier and one of 24 around the world that have joined to be a part of the “Wholesale Applications Community”. The purpose is for them to work with developers and make it simpler to create and distribute their apps regardless of carrier or device.
According to the release and the website “The alliance’s stated goal is to create a wholesale applications ecosystem that – from day one – will establish a simple route to market for developers to deliver the latest innovative applications and services to the widest possible base of customers around the world. In the immediate future the alliance will seek to unite members’ developer communities and create a single, harmonized point of entry to make it easy for developers to join.”
More here at the Wholesale Applications Community