Twitter is limiting the amount of accounts that users can follow each day to combat spammers on its platform.
Going forward, users will only be able to follow up to 400 accounts per day, down from the previous limit of 1,000.
Follow, unfollow, follow, unfollow. Who does that? Spammers. So we’re changing the number of accounts you can follow each day from 1,000 to 400. Don’t worry, you’ll be just fine.
— Twitter Safety (@TwitterSafety) April 8, 2019
As Twitter notes in its rules and policies, spammers will often violate its rules by following large numbers of accounts en masse before unfollowing them in an attempt to grow their own follower base.
While the reduced daily follow limit is an effort to prevent this, it has also led some users to wonder if it shouldn’t have been lowered further still.
Who TF needs to follow 400 accounts a day?
— Stephanie Fysh (@stephaniefysh) April 8, 2019
You could do more to purge bots.
— RR Seattle (@RRalstonAgile) April 8, 2019
It took me ~7 years to follow 400 people lmao
— Steven | ZeRoyalViking (@ZeRoyalViking) April 8, 2019
“We looked at follow behavior at various thresholds, and selected 400 as a reasonable limit that stopped most spam while not affecting legitimate users,” a spokesperson told TechCrunch regarding the decision to limit daily follows to 400.