At Apple WWDC dropped a bomb on RIM and came out with their own messaging system called “iMessage”. This has similar features as to their BlackBerry Messenger. According to the Wall Street Journal it seems that Google is developed or working on offering Android users a similar feature. The report states that “Google Inc., whose Android software is the most popular operating system on smartphones, has also recently worked on a messaging application, a person familiar with the matter said.”
No other details were given but Google currently relies on third party apps like Whatsapp, Liveprofile and Kik. The objective is to keep users on a specific mobile OS and keep them loyal to the brand. RIM currently has over 55 million BBM users and Apple, when iOS 5 is officially released in the fall, will have millions of users too. It’ll be interesting to see how this all impacts text messaging.