RIM co-CEO Jim Balsillie adds CMO title to his name

Some news that flew way under the RIM radar at BlackBerry World 2011 yesterday was that co-CEO Jim Balsillie will add the responsibilities of Chief Marketing Officer (CMO) to his daily activities. This was a position was recently held by Keith Pardy but he departed in March for “personal reasons”. Balsillie’s title has not yet been changed on their website.

Do you have any advice for Balsillie with his new duties?

Source: FP