As we patiently wait for Rogers to release the Sony Ericsson Xperia Play (or even give us a price point)… a new round of commercials has made their way online. 3 to be exact and these are not as bloody as the previous videos but do take direct aim at a new demographic beyond gamers into everyday people. The new tag line is “The Smartphone that has everything you need and the one thing you want. Xperia Play”.
