Wind Mobile to start opt-in mobile advertising Q1 2011

It looks like the relationship between Globalive and MyScreen Mobile is about to come to fruition. The two entered into a partnership back in October 2008 to bring mobile advertising to Wind Mobile customers. A press release stated that a pilot project is currently happening and a full roll out will take place Q1 2011 that will give customers the option to opt-in to “check out mobile ads”… in return “earn rewards, discounts and even products”.

If you are a customer and choose to sign up, MyScreen says their mobile ads are different as the “ads are deployed at the end of every call”. Subscribers accumulate reward points for every ad they view. In addition, customers have the option to choose the type of ads that get delivered by creating a profile and choosing from the categories of sports, entertainment, lifestyle and health.

What do you think… are customers ready for opt-in advertising on their device?
Source: CNW