LG wants you to look your best and apparently separate yourself from all the other off the shelf coloured devices. From looking at the dedicated site, they have struck a relationship with GelaSkins that can see you put either hundreds of their images, or upload one of your own image and truly personalize your phone.
The cost is $14.95 and once you submit your order it should take a couple days for your new skin to get to you.
Check it out here
