Every once in a while a new marketing idea comes to life involving a cellphone. This time it’s Vodafone and their “idea was simply to use a collection of mobile phones with TXT alerts that – when received in the sequence – created a symphony : Tchaikovsky’s 1812 overture”.
All together it took 1000 mobile phones, 2000 texts, 53 different ringtone alerts and created one song. You’ll see below the sequence of order of all the devices and how everything is timed to perfection.
Below are a couple videos that show the team that made the idea come to life.