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Metro News: “Better Crack for your CrackBerry”

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By Ian Hardy

bettercrack

Metro News launched their mobile app a short while ago. It’s available for the BlackBerry and iPhone and gives you all the info you need to keep up to date. It’s available for the Calgary, Edmonton, Halifax, Ottawa, Toronto and Vancouver papers.

While riding the subway in Toronto you’ll notice a huge advertising campaign going to promote the new mobile app. Once of the best tag lines I’ve seen so far is “Better Crack for your CrackBerry”.

Brilliant.

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