Over the past year or so RIM has taken major steps to connect to their customers and potential customers. First they started with targeting the business people with their Smartphones, then a full marketing plan was announced with BlackEyed Peas member Will.i.am and guitarist John Mayer as the lead roles. Followed by launching affordable youth targeted devices like the Pearl Flip… recently joining forces with mega band U2. A few weeks ago they launched the official BlackBerry Blog called InsideBlackBerry and now an official BlackBerry Community aptly named “MyBlackBerry” has been launched.
The new site is a place for people who have a BlackBerry or want a BlackBerry to interact with people from around the world and ask for help, give answers or learn tips and tricks. There are currently many reputable BlackBerry forums out there with millions of members… from the looks of the MyBlackBerry it brings a Facebook like social aspect to the game.
Here is a quick video of what RIM wants it to be:
In order to check it out you’ll have to register here