Here is something cool. Again it has to do with the iPhone. Check out this video that shows an iPhone equipped with an RFID (Radio Frequency Identification) reader.
Basically you will see from the video that you hold the iPhone over a object and it starts to play a preloaded video. According to NearField.com “Overall the demo points towards opportunities around the distribution of media through physical objects, it is an example of general ideas around an ‘internet of things’ or ‘spimes’ applied to the world of media. What opportunities would the distribution of RFID-embedded products open up in terms of media, gaming, services and marketing? What does this mean for the future of products?”
Check it out here