BlackBerry Z30 drops to $500 no-term at TELUS

Ian Hardy

April 30, 2014 8:09 am

The BlackBerry Z10 recently received a major price drop to an incredibly low $200 prepaid on TELUS. Now the carrier has once again taken out the knife and cut the prices on both flagship devices, the Q10 and the Z30, by a $100 each. The Z30 falls to $500 and the QWERTY/Touch Q10 drops to $550. Competing carriers are selling these BB10 devices between $600 and $700.

Something to consider… or you can hold out until November for the next flagship to arrive.

Source: TELUS
(Thanks Todd!)

  • Scotiaman1

    Good price drop. Would have bought one but for the price before I bought the note 3

    • calysto

      Should have been the price at introduction and heading lower now. Margins don’t mean much if you can’t get phones in anyone’s hands. BB needs to now realize that they are primarily an enterprise service and at best a budget consumer play, and should price them accordingly. The Z3 would have been wise to bring over, and should be $190 outright to get people on the platform. Same with the Q5.

      As for the Z30, it is an excellent phone, I got it for free on a 2-year contract a few months ago. Major improvement to the S3 I briefly used. There’s essentially nothing wrong with it if you consider Android apps now can be downloaded and installed on it, it’s just that it doesn’t offer anything near enough to be priced against any current flagship. At the very least it should be near N5-level pricing.

  • Syaz

    That’s a little better… Despite being a top tier phone, it was priced too high to capture any real market. Make it more affordable and hopefully it will disseminate further.

    • wahwah

      It’s NOT a top tier phone dude. Its an old s4 processor plus 720p screen. Old, and uninspiring. And old.

    • Syaz

      Processor specs aren’t everything… The phone runs well, better than the Android and iOS devices that i’ve used and owned. The screen I’ll agree with, however. It would have been nice to have a 1080p screen, but I suppose I appreciate the battery life I gain from not having the best display.

    • wahwah

      Ya OK. Mmmhmm.

    • Syaz

      A clever retort from a clever person.

    • wahwah

      Doesn’t change the truth in my argument. Its not a well spec’d phone, and its not worth anything remotely near what their asking for it. It also doesn’t change the fact that you’re a bb shill too.

    • calysto

      The iPhones and iPads haven’t exactly been using top tier specs and omit crucial features that some people actually use on their phones (expandable storage, usb otg, nfc etc.) for years now relative to the competition. Yet they run smooth as butter while anything non-flagship Android runs like a 1970 Ford Pinto, and yes I have used plenty of them.

      I’m 100% certain you’ve never actually used a Z30. CPU and GPU doesn’t matter if your OS can optimize it properly. I experience 0 lag on this phone except on certain Android apps because it’s essentially running on an emulator. The only point you have is the relatively shitty display, which while disappointing, isn’t really a dealbreaker on a phone (tablets are another matter).

    • Benny X

      I can agree with you that BB10 phones can run smoothly *if* the native apps are written in Cascades.. but I experienced chop and lag in apps on the Z10 I used to own (hell, even in the BBM app, which you would think would be the most refined of them all, but no..)

      Now that BB10 devices are basically staking their future on Android apps, optimization is going to be problematic. A smart person would just get an Android phone, because Blackberry devices offer very little to justify their unreasonable price tags now.

    • thisiscjay

      Specs and specs and specs and blah blah blah = I’m smart! I know what I’m talking about please listen!!!!!

    • kroms

      Says you. I tried it and the NEXUS 5 and the N5 puts it to SHAME.
      So please, be honest just tell it like it is that you LOVE nothing but BB and at least I’d respect that. To say it is better then IOS and ANDROID devices really just makes you sound like a fanboy.

    • Syaz

      I had the Nexus 5 for a few weeks. Very fast phone. Surprisingly fast, in fact. However, I was not impressed by a) the relatively poor battery life (half that of the Z30), and b) the fact that the Hangout app was almost entirely unusable; I had to replace it with a downloaded SMS app to allow easy texting. The Nexus 5 puts the phone to shame? I find that hard to justify; they have different features and they’re definitely not in the same league. One is a business/pleasure phone, the other is a pleasure device only.

      Yes, I’m a fan of my BlackBerry Z30. I’m also a fan of the Note 3, a smattering of Windows tabs, and the iPad. Does that make me a fanboy? Perhaps… But perhaps I actually know the technology that I deal with every single day and make informed decisions from there.

      In the end, it makes no difference. Honestly, this has become a p*ssing contest, with nothing achieved in the end. I’ll continue to like the phones that I like and make informed comments. You’ll continue to like the phones that you like and make comments you believe are informed. Simple as that.

    • jay

      Hardware don’t cares if the software runs good see moto X! Screen? Agree so important for me same as camera

    • southerndinner

      And BB10 which is the worst part about it

    • thisiscjay

      Only part about BlackBerry 10 I am not a huge fan of is AIR but even that will be eliminated with OS 10.3.1 other than that the OS is outstanding pal…

    • holy moly batman

      You appear to be quite butthurt being a blackberry fan. Sucks to be you, I guess.
      You know, you could resolve your issues (of which there are clearly many) by refraining from using the internetz and seeking professional assistance. Just saying.

    • thisiscjay

      * standing ovation * you sly dog you. So clever!

  • hunkyleepickle

    At that price!!!!….. No wait, it’s still not that great for what your getting, try again bb

    • Syaz

      Have you tried it?

    • hunkyleepickle

      Well if any store would have let people actually try, instead of restricting it to the incredibly lame ‘retail demo mode’, I would have loved to. Otherwise, its pretty difficult to find anyone out there using one….sorry to disappoint, it didn’t sell well forgood reason.

    • Syaz

      You’ve got a fine point there. Yes, the demo mode was pretty bad. There was a way to get out of it, but really, a customer shouldn’t have to. The problem is as well, stores kind of wrote them off because of the name BlackBerry instead of actually actively trying to learn/promote the BB10 devices.

    • J-Ro

      The phones are good and the app gap has been closed. Most people just follow their hand and right now it’s being held by Samsung and Apple in the mobile space. Some people just don’t like change and BB10 is something completely different.

      Let them have their 40% performance bumps. No point explaining to the masses.

    • barrist

      No, explaining it to the masses was Blackberry’s job and they failed. Thus the product failed. Way to condescend to Samsung and Apple users though, those recent smartphone sales numbers must have stung with Blackberry relegated to the “Other” category behind Huawei and Lenovo lol.

    • J-Ro

      They did fail to explain but it doesn’t mean it is a terrible system. They will likely make a comeback due to security and business. They are one of the few that have bought their products around security.

    • wahwah

      These apologizers are hilarious with the crap that spews out from behind their keyboards. Its like some strange reality distortion field must lie in and around each and every one of them. Lol

    • wahwah

      Phones are good? Ya if you like 3 year old specs for the same price as new tech. App gap is closed? Hmm, if someone wants android their FAR better off going native and not some crapberry emulator. Don’t confuse the poor minions who don’t know better.

    • J-Ro

      I understand you don’t like them but I don’t know where you are getting you’re facts from.

    • wahwah

      From the real world my friend.

    • J-Ro

      Lol 3 years ago we did not have phones like this. I would have loved a phone like this 3 years before it. I would have loved a phone like this in 2010.

    • wahwah

      See, its like your willfully blind or something. First off, 2010 is 5 years ago in smartphone terms not 3, and 3 years ago is when phones with the s4 chip and 720p display were being released. You know, like the HTC one x, or samdung s3, etc.

    • J-Ro

      2010 is 4 years ago. The Z30 came out in 2013, making 3 year old tech come from 2010. the S4 came out in 2013. That’s is the same year the Z30 came out.

      Do you see why I was asking you where you got your facts from now?

    • wahwah

      You seem to be confused as your reply indicates. When you can reply in context let me know.
      Bottom line is the hardware in the newest and bestest bb phone is the same hardware I mentioned above in these old phones from 2012, which is 3 years+ ago in phone terms and generations.

    • J-Ro

      Their newest device was the Z3, targeted at emerging markets. The old tech is to make it more affordable.

      Lol As for your dates. I had no idea you jumped in your delorean to comeback on MS and tell us how horrible BB is doing. Some of us are still living in the present, 2014.

    • wahwah

      Yes. Confused you are. Thats OK, its quite understandable considering your choice in mobile platform.

    • J-Ro

      I see you must have looked into it more and realized what you were saying. Don’t worry, we have all been there once or twice on the internet.

    • calysto

      You basically don’t know anything about mobile phones or technology and all you can do is read off a gsmarena specsheet, and anyone who takes your advice is a lamb being lead to slaughter. Perhaps picking bins out of a wastebasket is more catered to your skillset.

    • holy moly batman

      Heh, another seriously butthurt specimen right here people. Relax, take a chill pill. Why so upset butthurt dude? Blackberry really isn’t that great. Theyve been fairly irrelevant since back in 07.

    • calysto

      By the way, the Z30 literally blows the doors off of the S3 in almost every category valuable to a smartphone user. It was the previous phone I owned. The difference is night and day in stability and function, and the specs are certainly improved in nearly every category minus the display on a Z30. The S3 was released a little more than ONE YEAR before the Z30.

      One < Three. Ergo, by deduction, you are flatly wrong.

    • thisiscjay

      Oh specs again? You don’t say….

    • kroms

      ? How has the APP gap been closed ? Most people with BB’s have to pray there Apps are available via Android and keep in mind not all apps you download are going to work perfectly on BlackBerry 10. BB still does not have a Native APP store that compares to APPLE or ANDROID. Windows is even better.

    • J-Ro

      I don’t find the app store to be missing anything. Then again, I am a person that doesn’t really need every app that is mentioned on tech crunch.

      I guess if you need all apps ever made, you would need an iPhone or an Android. Aside from the rare ones, all the major ones are there.

    • Benny X

      there’s no incentive to push Blackberry devices as long as Samsung and Apple have retailers in their pocket. But Blackberry brought all this on themselves anyhow, thinking they were untouchable and failing to react to the market changes.

    • Syaz

      You’re absolutely right. BlackBerry, while under Laziridis and Ballsilie were too pig headed to realize that they have to go with what the consumer wants, not force the consumer to use what you believe they want. It was a huge mistake. Heins had a similar problem… he didn’t listen to the consumer and didn’t communicate at all.

      Their marketing is probably the worst I’ve ever seen. Quite sad.

    • kroms

      Yes. And it’s still over priced compared to other Phones out there.
      Remember , BB still depends and survives by porting over ANDROID APPS. Not the greatest ecosystem

    • Syaz

      I agree; the price is too high to be a common consumer viable device. It’s quite sad.

      Yes, the app world is rife with Android apps. You know what? They’re doing what it takes to survive. And the crazy thing is, many of the ported apps run better on my Z30 then they do on my old Note 3, Nexus 5, S2 and S3. Not all, but some for sure.

  • Ed Elliott

    How in the hell is a Q10 more expensive then a Z30? Is the keyboard really worth that much? The Z30 has a way bigger higher res screen, better processor, bigger battery, etc plus the Q10 is older.. You would think the Z30 would be the more expensive one. Smh

    • Sweet

      It probably has to do with Telus’ customer base. BB sells the Q10 directly to customers for $100 less than they sell the Z30.

  • Yasz

    wait for the fire sale folks. $99 in a few months.

    • Anaron

      The Z10 hasn’t even reached $99 yet. What makes you think the Z30 will?

    • Dimitri

      He is a troll. Don’t Don’t reply back to him.

  • Yasz

    $500 for a device with NO native skype, NO native netflix, NO native instagram, NO native Viber, NO native popular apps.
    Why would anyone spend $ on this? An iPod Touch is more powerful than Z30 – and it’s not even a phone! shame BB!

    • Syaz

      Oh my god! No NATIVE Skype? No Instagram? No Viber?? What is this madness? Never mind the fact that in addition to their own BlackBerry runtime, they can run Android apps. Can iOS? Can Android run BlackBerry apps? Can Windows run any other? Nope… So, just because the apps weren’t coded specifically for the BB10OS, but for Android, you think that the devices aren’t powerful? The simple fact that it can run both runtimes proves it’s power.

    • wahwah

      Watch out folks. Looks like manic is back with a new name, but same MO.
      Shilling all the way for blackberrgay. Hurrah.

    • Syaz

      Because I support a device that works extremely well, having experienced iOS, Android and Windows devices, I’m a shill? How dare I have an informed decision! Perhaps I should just go on and endlessly bash other devices without having experienced them.

    • calysto

      And you’re a shill for another platform because you support something else? Where do you even get the authority to user a computer from?

    • barrist

      It proves that no developers care enough for BB10 to develop a native BB app. BB relying on running Android apps will not propel BB forward.

      Lol why would you want an Android phone to run BlackBerry apps? There’s enough BrickBreaker knock-offs around.

    • Syaz

      Very informed. Well said.

    • kroms

      Well he is right. I asked this to FANBOYS on CrackBerry and you know what ? They all came down on me for that. The truth is,, every BB user you talk to swears Android is Garbage but it is fine now that there devices are able to run Android Apps ? Do you see how funny that is ?

      i’m sorry but the Z10 and Z30 ARE over priced compared to many of todays phones and Not even in the same league as a NEXUS 5 which can be had for much less. BUT! , you will never convince a BB user of that.

    • Rory

      The “ability to run Android apps” point is generally only brought up because that’s a big focal point for those who are outspoken against BlackBerry. Far too often have I had a “conversation” with someone shitting all over BB because “It has no apps!!!!!!!”. 9 times out of 10 (pulling figures out of my a*s, but it’s pretty accurate in my experience), the people who say BB10 is crap, etc. have never even tried it. All they care about are SPECS SPECS SPECS, but you don’t always need the bleeding edge to have a damn good phone.

    • Ed Elliott

      Apparently you seem to think emulated apps are as good as native apps.. Alright then :/

    • MatroXX

      NO NATIVE BING MAPS!?!/ OHMEYGRDDDD!!!

    • wahwah

      Lol so true.

    • calysto

      Firstly, Skype and Viber are native apps. Secondly, Netflix and Instagram are there in about three taps and runs about as well as on any Android device. Anyone who can’t figure that out hasn’t gotten a clue.

  • Anaron

    No thanks. I’m not interested in overpaying for outdated hardware. As much as I’d like BlackBerry to succeed, they really need to lower the prices of their devices. $500 is ridiculous when you get a Nexus 5 for $349 or a Sony Z Ultra for $499.

    • rick

      Agree on nexus, but does $1 make a difference for the Ultra? Don’t forget the OnePlus One

    • barrist

      It makes the difference in that the Z Ultra is a better phone at the same price

    • Anaron

      $499 and $500 are almost-entirely the same. The dollar difference is insignificant. What’s significant is the fact that the Xperia Z Ultra is a 6.4″ phablet with a Snapdragon 800.

    • Dimitri

      Outdated hardware? 3 Stereo speakers and a 5′ screen nd a 2800 battery is Outdated? Have you ever used this to even judge it let alone even say anything?

    • nekkidtruth

      You keep repeating this but it doesn’t change anything. I have used the new Blackberry devices (all of them) and although yes, they are great devices for what they can do, they are nowhere near the calibre of the N5 yet hold a much higher price tag.

      You can’t just simply ignore these facts because they don’t coincide with your view of the device. The N5 is superior in hardware and significantly cheaper.

    • wahwah

      Yes clown. Outdated hardware. Unless you think a s4 CPU and 720p screen is new tech? Lol

    • Dimitri

      Clown? Have we lowered our self and start calling people names because we don’t like their posts?. How low are u.

      I am not arguing the fact about it but it’s a phone, it makes phone calls, uses LTE, has a amazing battery, the phone doesn’t lag or have issues. Who cares about 1080p screen? Not like u will notice just like when the S5 prime comes out with a 2K screen with Octa core. Will u say the S5 is old tech too?

    • Anaron

      Outdated in terms of specs. The same way the Nexus 4 is outdated. Just because something is outdated doesn’t mean it’s bad. What matters is the price after a certain amount of time. If it stays high, then that’s not good.

      I don’t need to use a product to know if it’s good or not. I can read multiple reviews from reputable sources to make that determination. It makes it easier for me to choose what’s best for my needs.

    • danbob999

      Agreed. The Z30 should be no more than $250 to be competitive.

    • calysto

      OK, the N5 is a ridiculously good deal. I’d find it hard to argue against it if I was deciding on any Android device let alone a BB.

    • Sheldon

      ummm….Anaron…..just came from Telus Website and Nexus 5 is $500, not the $349 you quote……soooo….. your argument quickly loses credibility especially when you compare the small battery of the Nexus 5 and the fact it is limited to 16GB of memory according to Telus.

    • Anaron

      The $349 I mentioned is the price of a 16GB Nexus 5 on the Google Play Store. Carriers charge more for the Nexus 5 and only offer the 16GB model. I saw your comment about comparing what’s available on Telus and to put it simply, that argument is weak. The Nexus 5 is an unlocked device and it’s compatible with all major carrier networks in North America. The only downside is waiting a couple of days for the device to be shipped to you. That’s a very small inconvenience when you’re saving $150.

  • Josh

    still wouldn’t waste my money on this nonsense lol….. its still 400 dollars too high… damn.

    • Dimitri

      Try it before judging it. It seems most people on here judge a device without using.

  • Sweet

    You’re better off buying it unlocked straight from BB at shopblackberry. They’re selling the Z30 for $500 and the Q10 for $400.

  • rick

    Too much – wish they’d match the nexus price point. and I’m a BB user/lover

  • berklon

    Nexus 5 – best bang for the buck. $150 cheaper than the Z30… better specs, runs beautifully, HUGE ecosystem. Once again, Blackberry is clueless – always thinking their products are higher in demand than they actually are.

    • J-Ro

      This was a Telus decision, not Blackberry.

    • nekkidtruth

      This price drop may be TELUS’ decision yes, but the price of the device to begin with was ridiculously high. That’s on Blackberry.

    • wahwah

      It was a telus decision. However crapberry themselves are trying to sell it at the same price, so your argument is moot.

    • nekkidtruth

      Realistically that’s what Blackberry’s biggest issue is right now. They are a company attempting to climb out of a grave that people have already started to fill in, while acting like they aren’t anywhere near the cemetery.

    • Columbo

      Any time any phone is sold at any price from any company, all I see here is “Terrible decision, Nexus 5 is cheaper.” What an original argument! Guess what, google doesn’t need to make money from the Nexus 5. They can even afford to lose money on it. Not the same for BlackBerry, HTC, Sony, etc etc. Apples and oranges.

    • wahwah

      Google made money off the nexus 5. Not 40% like apple, but they covered their costs and made a profit.
      Look at the one plus one. Even cheaper.

    • Columbo

      Even if they make a small profit on every phone it’s not comparable to other companies. BlackBerry (and HTC etc) can’t afford to make just $10 or $20 on every phone they sell, since it’s their main source of revenue. I don’t see how you can make the comparison with Google and their utterly enormous portfolio.

    • nekkidtruth

      They are not making just $10/$20 per phone. I’m not sure where you’re getting your information but it’s silly. The average flagship device costs around $250 to make, give or take $50. Why are you paying $699? Why are you paying $599?

    • Columbo

      If you can provide me numbers of how much google makes of each Nexus I’ll be happy to discuss it, since I can’t find anything. For all I know they even lose money. Don’t forget LG makes them so they must take a huge cut too. Seriously, I can’t find numbers, please enlighten me if you can.

    • nekkidtruth

      A simple search online for estimated cost breakdowns provided by a few different places will gives you an extremely clear picture of just how high the mark ups are. These people have ripped the devices apart and broken down pricing per component. Some of the estimated prices are most likely even lower when you factor in the bulk of those orders and contracts. This information is extremely easy to come by.

    • Columbo

      When they rip the phones apart, do they also find receipts for product development costs, support costs, software costs? And why are companies like HTC, which rely almost solely on hardware, posting large losses? And again, find me numbers for Nexus if you can. How do you know it’s not LG making all the profit, if there is any?

      Might I add, if this budget phone business model is working so great for google, why did I read that story here yesterday that they’re doing away with it in favour of a premium (specs and price) line?

    • nekkidtruth

      I like how you mix entirely separate issues in an attempt to cloud the issue even further. All the while, refusing to do your own research.

      Google is discontinuing the Nexus line for all sorts of different reasons. The least of which is their popularity and their cost. Do you even understand why the Nexus line is being discontinued?

    • Columbo

      Refusing to do research? I already said twice, I genuinely tried to look up how much google makes of each Nexus and couldn’t find it. I don’t think it’s publically available. You don’t have numbers either so it’s probably true.
      I don’t care why the Nexus is being discontinued. The point is, it’s your one example of a good business model for selling phones and the company is dumping it. Whatever the reason, it’s clearly not a good example.You won’t even be able to make the same argument a year from today so…
      And you ignored my other questions too. How much do you thinkg hardware and software development and support costs? Why is HTC losing money if they’re scamming consumers so hard?

    • nekkidtruth

      Yes, refusing to research. You don’t even know why the Nexus line is being discontinued and it does matter. Whether you care or not doesn’t negate the reasons it’s taking place. The least of which is cost.

      HTC is losing money because they’ve screwed up so many times people lost faith in their products. It’s not a big secret they’ve screwed their customer base over multiple times in the past. Their latest devices are actually really good, but it’s going to take more than a generation or 2 of devices to win back those people. In fact, most have them moved on to other devices and probably won’t look back for years.

      But I digress. Ultimately, if it’s costing you $200 to manufacture a device and you’re selling it for $700 and let’s say using $450 as the number your R&D costs….you’re only making $50 per phone and you’re doing it wrong. Of course these massive companies want you to believe the above B.S. The millions/billions of dollars their CEO’s (and their immediate underlings) make come from somewhere….pretty sure the R&D costs are a lie.

    • nekkidtruth

      So…the iPhone 5S and the SGS4 have been broken down and shown. Yet you’re deducing that the N5 magically costs more to manufacture? There is no breakdown of the N5, nowhere did I say there was. I said there were breakdowns of the average flagship devices all over the Internet.

    • Sweet

      $250 is the cost of the parts and manufacturing. You still have to account for all the other costs like software development, patent licensing fees, marketing, etc.

    • nekkidtruth

      Maybe so however, that still doesn’t change the fact that the Nexus devices have been the cheapest while providing the most. It’s set a precedence that shows that it is possible to provide both. Motorola has seen the light with that respect.

      We can all pretend that Samsung, Apple, HTC and the others aren’t ripping us off royally, but what does that resolve? You can’t ignore the massive mark up by the others.

    • Columbo

      Yeah – it’s possible to provide both IF you’re a hundred-billiion-dollar company that controls the OS that runs every single phone not named Apple, BlackBerry or Windows, AND also essentially the entire internet.

    • nekkidtruth

      It’s perfectly feasible. The others are simply greedy. There are break downs of the phones hardware and predictable costs associated with making the devices. They are all significantly lower than how they’re marketed. There’s nothing wrong with making 30%, 40% or even 100% off your devices. The issue is 200%, 300% and up that these things are being marked up.

    • J-Ro

      Perhaps they are factoring in write offs? When products don’t sell, they don’t just turn into next years models. Coming up with new tech every year has a huge effect on company budgets. Even Microsoft can attest to that with the first gen of the surface.

    • Sweet

      Apple’s profit margin on their iPhone sales has been at around 38% for a couple of years. I believe Samsung’s average margin on their phones is around 22%.

    • nekkidtruth

      iPhone 5S costs around $199 to build. The label R&D can be attached to basically anything with any number they choose to make it look however they want. Extremely skewed. We’re also talking about software that works fantastic out of the box and has for a long long time. They didn’t just up and created an entire OS since the last version of the OS. Further, it doesn’t change the mark up by much. They’re still insanely high contrary to what Samsung or Apple (who btw are two of the most notorious for those mark ups) would have you believe.

    • Sweet

      What’s your point now ? I was addressing your comments about super high profit margins and you’re talking about software working fantastic out of the box.

      Getting back to the discussion of margins, you’re talking only of hardware and ignoring the other costs. Go to Apple’s site and calculate the average price of all the phones (including different configurations). Use that along with their profit margin on iPhones to get a pretty accurate average total cost of their phones. You could do the same with Samsung, but the final number would be meaningless because of the broad range of devices that Samsung sells.

      As for BB’s margins, their overall margin was 43% and they earn lower margins on their hardware, which accounts for 40% of their total revenue, than their services, which accounts for 53% of their revenue.

      So my question at this point is who is making more than, say, 45% profit from the sales of smartphones ?

    • nekkidtruth

      You know what my point is. You’re just choosing to ignore it. Perhaps you should reread what I said. You could literally put anything under the label of R&D effectively inflating that portion of the “cost”. What I was saying was pretty clear.

    • Sweet

      I’m not choosing to ignore anything. You cannot put anything you want under R&D. And the “skewed” non-hardware costs from the phone makers will still be more accurate than blind guesses by third-parties like those who do the hardware teardowns.

    • nekkidtruth

      How are they blind guesses? The cost of the components doesn’t change simply because R&D does. I mean, the price of the chip or the camera or the screen doesn’t change. If anything, the prices these guys tearing them down are seeing are probably HIGHER than what Samsung or Apple are paying for those components. Regardless, if you’re naive enough to believe that there’s $450-$500 worth of R&D in each phone, I have an island I’d like to sell you.

      Why is it that you’re so quick to believe that these companies are being honest with the cost of these devices? Of course they’re going to want you to think their margins are extremely low.

    • Sweet

      Ok, I see your point. You’re saying that BB has a higher cost for their BB10 phones than Apple does for their iPhones because BB10 is a new platform. Correct ? That I agree with.

    • J-Ro

      They don’t understand that Google makes 90+% of its money from advertising. Which isn’t the case for Blackberry, Sony, HTC and others.

    • nekkidtruth

      I understand that perfectly well. However, let’s not pretend that none of those companies have other forms of income. That’s an extremely poor excuse. I think HTC is really the only one that truly relies solely on their devices.

    • J-Ro

      That’s correct. That is why Blackberry and Sony are slowly switching gears. Google is just different. Where they would make more revenue off you from giving you a phone vs the others that need to sell you the phone.

    • nekkidtruth

      The entire industry is switching gears because of the Nexus devices. The market is starting to see lower cost on higher end hardware. Believe me when I say Samsung, Apple, Blackberry, Sony, HTC and any of the other large names will drag their feet on this. Their budget devices aren’t even priced as budget devices.

      You know what’s really going to be interesting though? To see what Motorola does now. They really pushed the envelope with their latest devices. Now that Lenovo has them, what they do next will be a tell tale sign of things to come. If they continue down this “more bang for your buck” type of attitude, the others listed above will have no choice but to start offering these prices for some of their devices.

    • J-Ro

      I think your right on that one. Everyone but Apple is targeting the emerging markets. Apple doesn’t really need to attack those markets but I bet the investors will make them eventually.

    • Sheldon

      I was just on the Telus website, Nexus 5 is $500. BB Z300 is $500. How is Nexus $150 cheaper.

    • berklon

      Easy, don’t buy through Telus. You can buy it direct from Google for $349 for 16GB or $399 for 32GB.

      And it doesn’t matter the reason why Google can price their phone cheaper than Blackberry can – the point is, for most people – why would they buy a Z30 at a higher price than a Nexus 5?

      I’ve tried the Z10 and Z30… I like them… I like BB10. But you get so much more with a Nexus 5 for a cheaper price. Even other Android phones that cost the same as the Z30 are more attractive because of the features and ecosystem it offers.

    • Sheldon

      This post is about Telus prices so I was comparing apples to apples….. err…..bb to nexus from the same carrier.

      Regardless, I disagree about your assessment of Nexus 5 vs. Z30. If the Nexus 5 doesn’t have hdmi, expandable storage (I like having about 30gig of music alone), dataless fm radio, superior keyboard, exceptional reception (paratek attenae of the Z30 for low reception areas I find myself at on the weekends, I would call the Z30 far and away a better phone for what I use a phone for. Nexus may have the higher resolution screen and quad cores but that isn’t important to everybody.

      Having said the above, if i were to buy an android phone, it would probably said Nexus, but the best bang for the buck from Telus is the $200 Blackberry Z10.

  • Ali F.

    I have so far tried N4, N5, Xperia z1, LG G2 and was not impressed. I have now Moto G, SGS4, RAZR HD, and BB z10. By far the z10 is the most elegant when it comes to user experience. Specs Re not everything specially when software and hardware work in harmony together. With the apk installation on bb10, this is the best os after webos.

  • gommer strike

    Will this price drop lure away the people who would have otherwise bought an S5 or M8?

  • z30 great phone

    by far the best experience I have ever had, from android (sony,htc, and samsung) to iphone. love the z30.

  • calysto

    The Q20 is also a completely different animal as a enterprise-focused keyboard phone. If BB survives beyond the year the next successor to the Z30 won’t be until 2015.

    • J-Ro

      I am waiting for the Q20. The Q10 got me hooked but I miss the trackpad.

  • southerndinner

    Still overpriced shovelware

  • Scotiaman1

    I agree.

  • Avgvstvs

    I really hope that someone from Blackberry reads this – preferably someone influential but here goes

    You couldn’t PAY me enough money to drop my Note 3 and go with a Blackberry product.

  • holy moly batman

    Note to blackberry employees tainting this and every bb thread: you look like rreettaarrddss. Its a shame that there is even one single person still using your platform. Its quite embarrassing you know.

  • steven_bauman_7

    I really think a realistic price tag is $299-349 for this BB. If it dropped to that price, I think a lot of people wouldn’t consider it.

  • Brian_Pelican

    I bought this phone on a 1 year plan for $55. Best decision I could have made. The 5″ super AMOLED is amazing and the battery lasts all day and I’m a heavy user, not to mention the browser is lightyears ahead of my Nexus 4 and messaging is the best on the market. Say what you like about the company but this is a superior phone and because of the browser and screen quality I hardly ever use my tablet any more.

  • Benny X

    ..and still asking $200 too much. (and even asking $300 is likely too much. at $250 those phones would likely fly off the shelves.. but then again, Blackberry thinks their phones still can command a premium because that’s how out of touch with reality they are)

    I owned a Z10 for a few months. Got it for $200 in near-mint condition. Would not have paid a dollar more for it. Funny how that is the Z10′s retail price now. Even a few months ago people thought they could unload them on Kijiji for a couple hundred more than they were really worth!

  • Bob_the_Redneck

    Interesting. Android users look at specs, iphone users very loyal and BlackBerry users like the best