“Tool not toys” was BlackBerry’s marketing campaign for the release of the Z10. With the official launch of the Passport, the company is shifting the focus to users who love a “comeback” and want to “see the bigger picture.”
The 4.5-inch 3-row Passport will launch at three simultaneous events in Toronto, London, and Dubai starting at 9:00am EST. If you’re unable to secure an invite you can always watch the festivities unfold via the live stream, as BlackBerry has announced it will be broadcasting live from home soil in Toronto.
Bookmark the link here and schedule a meeting for 9:00am.