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Facebook’s 15-second Video Ads hitting Canadian News Feeds next month

By Ian Hardy
Facebook mobile

Facebook recently announced its Q1 results and posted revenues of $2.5 billion, a 72% increase year-over-year. An impressive $2.27 billion of that revenue came from advertising, of which mobile advertising represented 59%, a 30% increase year-over-year.

Coming next month to Canada and six other countries is Facebook’s new video advertising service, something that has been in operation in the United States since March. The 15-second video ads could potentially clutter up your experience and appear in your News Feed (desktop and mobile) and will automatically play without sound until clicked.

Facebook_mobile_ads_creative

Facebook has over 1.28 billion monthly users and 609 million access the social network on a daily basis from their mobile device. Canada is one of the largest countries that use Facebook with over 19 million monthly users (15 million on mobile).

Source: Reuters

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