Today is Earth Day and Apple already unveiled a new video that promotes its environmental initiatives. CEO Tim Cook declared that “We want to leave the world better than we found it. We’re proud of our progress but we know we have much more to do.”
The Cupertino-based company, who’s currently embroiled in a legal battle with Samsung over smartphone designs, has taken out a full page ad in several countries that reads “There are some ideas we want every company to copy.” Similar to the video, Apple highlights how they are making the “environment a priority.”
The copy in the ad says:
“There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We’d be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.
Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing.”
There has yet to be a rebuttal.