“Storm” or “Thunder”: What’s in a name?

National Post writer David George-Cosh had a conversation with David Smith (Senior Director of handheld product management at RIM) about the naming of the “Storm/Thunder” touchscreen: “When we created the product, we created internal codenames for the products. The codename that we chose for this product was the Storm. … if there is a leak or something gets out on a blog or something, we don’t want it to be the name of the product. What we did is to come up with a new name, the Thunder. Thunder was our new internal codename”. Read full story here