AdMob has been reporting mobile Internet usage since September 2007 and they’ve seen a massive 1-year growth. The reports are based on the number of requested ad impressions from their 6,000 publishers. What is incredible on a Canadian front is that we finally cracked the top 15 with 30,846,195 requested impressions! Right behind Australia and in front of Kenya.
This can most likely be attributed to the release and popularity of the Apple iPhone
Some AdMob Highlights from the past 12 months:
– The number of monthly ad requests in the AdMob network tripled over the past 12 months from 1.6 billion in September 2007 to 5.1 billion in September 2008.
– This growth is widely distributed with 34 countries sending more than 10 million requests in September 2008, compared to only 16 countries in September 2007.
– More than 6,000 mobile sites and applications are now in the AdMob network. 4,308 publishers requested ads in September 2008, more than twice as many as a year ago.
More September info can be found here (PDF)