MyScreen and Globalive partner to bring you mobile advertising

With Globalive positioned to launch next year, they have partnered with MyScreen to bring you advertising to your mobile phone. Most likely in the form of subscribing to a “contract-free” phone and in return you’ll get branded advertising sent to you where you’ll have to click. Co-Chairman of Globalive, Michael O’Connor said “Our relationship with MyScreen will be an important element of our offering, and will bring direct value to subscribers by making mobile more affordable for Canadians. The offering will be contract-free, which is an essential element of Globalive’s existing services through Yak Communications. The MyScreen application will be embedded on all of Globalive’s mobile devices”. Read the whole story here