Nothing Phone 4b not coming to Canada

On Thursday, Nothing shared the design for the 4b, its upcoming budget-tier device. While the image still leaves some details up to the imagination, people are getting excited about the 4b launching on July 7.

Unfortunately, I got word from Nothing that the device isn’t launching in Canada. While this is disappointing, I crave as much smartphone competition as possible. It seems like Canada isn’t a testing market for Nothing, and the company is more selective about the phones it brings to the North. We saw this with the original Nothing Phone, the Nothing Phone 2a, Nothing 3a and 3a Pro and now the Nothing Phone 4b.

This isn’t an unusual practice. While Canada gets spoiled by Apple and Google, which usually give us everything they have, other brands don’t typically do that. Most recently, Samsung didn’t bring the Trifold to Canada, and Motorola skipped out on bringing the Razr to the North this year.

Nothing typically brings its flagships to Canada, such as the Nothing Phone 4a Pro, the Nothing Phone 3, and the Nothing Phone 2. So we might need to wait until next year before we officially get a new Nothing Phone — I’m hoping the Nothing Phone 5 is sick.