Amazon has announced the launch of Alexa for Shopping in Canada. This brings an agentic AI shopping experience that combines Rufus’ (Amazon’s AI shopping assistant) product expertise with Alexa+ conversational capabilities.
The AI is personalized for each user, as it studies their product knowledge, shopping history and conversational context to offer tailored recommendations. It’ll remember customer preferences and previous purchases and conversations.
Customers are able to ask questions directly in Amazon’s search bar, and use AI-generated product category overviews and make custom shopping guides, comparing features, prices and reviews.
And Alexa for Shopping can help customers automate routine shopping tasks, it can build carts and reorder essentials. It also offers 30-day, 60-day or 365-day product price history tracking.
Additionally, Alexa for Shopping in Canada is bringing the ability to set a target price for a product and get notified when the price gets to what you want. Further, Alexa is also going to add ongoing improvements to how Alexa for remembers your preferences and conversations across different devices.
Alexa for Shopping will roll out to Canadians over the coming week. To get it started update your Amazon Shopping app and tap the Alexa icon in the bottom navigation bar or it’s at the top of your screen on desktop. Anyone can use it no Echo device, Alexa app or Prime membership is needed.
Source: Amazon Alexa
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