X (Twitter) will soon launch a marketplace in which you can buy inactive usernames.
In the appropriately named X Handle Marketplace, X Premium Plus and Premium Business users will be able to browse and request ownership of inactive usernames. Some will be free and “often include full names, multi-word phrases, or alphanumeric combinations.” Rarer ones, however, “may be priced anywhere from $2,500 to over seven figures, depending on demand and uniqueness.”
The X Handle Marketplace is our industry-first solution to redistribute handles that are no longer in use.
Eligible Premium subscribers will be able to search and make requests, with both complimentary and paid options available.
— Handle Marketplace (@XHandles) October 19, 2025
It should be noted that this feature isn’t for most people. Even if you’re sadly still on Elon Musk’s cesspool of a platform (and no judgment here as we are, too), the fact that it’s exclusive to Premium Plus and Business subscribers limits its audience. For context, Premium Plus starts at US$40 (about C$56), while Premium Business begins at US$200/month (about C$280/month). On top of that, you have to maintain a membership to retain access to the username; if you downgrade, you’ll go back to your old username.
If you happen to have one of those accounts, though, you can join the waitlist for the X Handle Marketplace.
Image credit: X
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