Instagram has announced a suite of new rainbow-themed features to coincide with Pride Month celebrations throughout June.
To start, Instagram will be rolling out a rainbow version of its signature gradient, while stories will get a new rainbow background in Type mode and rainbow versions of mention, hashtag and location stickers.
Viewers taking part in a Live video can also tap the heart to see different colours of the Pride rainbow, while holding down the button will send a shower of rainbow hearts to the host and other viewers.
Finally, Instagram says it has worked with GLAAD to identify hashtags that the LGBTQ+ community are most likely to use to connect with one another. During Pride Month, a rainbow gradient will appear on those hashtags to make them more eye-catching and encourage users to discover more photos and videos from the community.