The Force may not exist, but you could say the cross-promotional power is strong with this one.
Following its partnership with Uber on Zootopia, Disney has once again teamed up with the transportation company. This time the two companies are promoting the release of Rogue One, the latest Star Wars movie.
Starting today and until December 18th, Uber users can opt into making their app a bit more Star Wars themed.
When hailing a ride, the standard icons Uber uses to mark cars on its main map screen will be replaced with starships from the iconic series. Users will also be able to watch “never-before-seen curated video content” related to Rogue One while in the app.
Rogue One is out in Canadian theatres on December 16th.