Zootopia takes over Uber in cute cross-promotion


To celebrate the release of Zootopia, out today in theatres across Canada, Uber and Disney are launching a cute cross-promotion.

Users who enter the promo code “ZUBER” into the Uber app will see their app re-skinned to match the movie’s slick visual style (it’s unclear if Uber CEO Travis Kalanick helped with the designs).

In select U.S. cities, inputing the code will also allow users to download the movie’s theme song, “Try Everything.” Alas, if you’re reading this website, you probably don’t live in the U.S.

Since being released this morning, Zootopia has garnered rave reviews from critics — it currently has a 99 percent certified fresh rating on Rotten Tomatoes. Check out the movie’s trailer below.