Instagram adds personalized video channels to Explore Feed

Starting today, Instagram users will be able to go the app’s Explore tab to find new “Picked For You” videos that cater to their personal interests.

All told, there are 23 different categories that cover a wide variety of topics and interests, including travel, art, skincare and more.

The change comes as Instagram users spend more time watching video on the photo sharing platform. According to Instagram, total time spent watching video on the platform increased by 150 percent over the past six months. One imagines the company’s recent decision to change the limit of videos to one minute, up from the previous limit of 15 seconds, helped boost that statistic.

Like when Instagram first added video channels to its Explore Feed, the new channels introduced today are currently only available in the U.S. However, the company says it will roll them out across the rest of the world “soon.”

The Facebook-owned platform also promises to add even more personalized channels as more video is uploaded to its platform.