Instagram is testing a new analytics feature and it’s every marketer’s dream come true

Earlier this year, Instagram announced its intention to debut a new feature called Instagram Business Profiles.

The photo sharing platform will give every company with a business profile access to its analytics, or as it’s calling the new addition, Insights. Photos of Insights were shared on the Later Blog last week.

Insights will provide companies with information about who their followers are, when they’re online and how many people viewed a post. Furthermore companies will have access to which time zones their followers are located in so they can schedule posts for the best time.


According to reports from TechCrunch, the full launch of Insights is expected in the coming months. This initiative follows a slew of hints that Instagram will be further developing its for-business products. Several outlets have pointed out the similarities between Insights and Facebook’s analytics tool.

Several recently released features, such as 60-second videos and video view counts, seem to be directed towards advertisers. It seems like the main focuses of Insights are followed demographics and post analytics.

Screen Shot 2016-05-22 at 3.25.19 PM

In addition to the analytics tool, Instagram has alluded to the release of a mobile ad-buying experience.

Related reading: Instagram reveals new, more modern icon and interface

[source]Later Blog[/source]