Instagram is testing a new algorithmic system the social media platform says will make feeds more personalized. According to Instagram, the app’s new feed will only display content that interests you, or as the social media platform sates, “the moments we believe you will care about the most.”
Similar to Facebook, which owns the popular photo and video sharing service, Instagram plans to utilize an algorithmic timeline that reveals media based on what photographs you’ve previously liked. According to the New York Times, Instagram will use machine-learning technology and an unknown “mix of signals” to determine how the photos and videos arrive in your feed.
“All the posts will still be there, just in a different order,” said Instagram in a recent statement.
This new algorithmic timeline is being tested now with a number of users but will be rolled out on a widespread basis soon. Twitter recently launched a similar algorithmic timeline feature.