2016 won’t see a successor to the LG Nexus 5X


The Nexus 5X may be one of the best phones its contributed to Google’s Nexus program, but for the time being, LG doesn’t plan to make a followup.

Instead, the South Korean company says it wants to focus its efforts on its new flagship, the LG G5. In an interview with CNET, a spokesperson for the company said LG currently has no plans to make a successor to the smartphone. “LG needs to focus on its own brand,” said the spokesperson when pushed for the reason behind the decision.

In some way it’s easy to understand LG’s position. While the Nexus 5X is a great phone, Nexus branded devices historically haven’t sold as well as more mainstream offerings. Moreover, this year the 5X has had the added challenge of competing against a bigger, more attractive sibling in the Nexus 6P. It’s likely LG has seen poor returns on the device.

The spokesperson declined to talk about sales numbers, noting only LG is “totally happy” with the number of Nexus 5Xs it has been able to sell.