Gone is the K9 and pouncing in comes the feline. This video is on the Fido YouTube channel shows that the dog-loving carrier will shed their image and completely overhaul it to be led by a cat. The tag line that the next era of Fido will be using is “Yes We Cat.” This new direction is expected to go into place tomorrow.
Update: It seems that the ‘rebrand’ has taken shape and now live on the Fido.ca, Facebook, Google+, YouTube and Twitter website.
“Dogs have been the face of Fido for the past 18 years and we see this change as a reflection of our customers’ growing passion for the Internet. We are consistently listening to the wants and interests of our customers, and what they want are cats,” said Shelagh Stoneham, senior vice president and general manager brands and marketing communications, Fido Solutions Inc. “We thank our dog ambassadors for their years of dedicated service and are excited to introduce the cat as the cuddly and curious face of Fido. Can we excel with this new brand breed? Yes we cat.”