After 2 months of officially being in business, Shortcovers has changed their pricing structure, opened up a developer program and reported the following statistics for their mobile bookstore app:
Users in 160 countries including USA, UK, Australia, India, China and Canada; Over 100,000 people have tried Shortcovers and 10,000 registered; average purchase purchase is just under $10 USD; the most popular purchases are the Twilight series and Outliers.
Michael Serbinis, CIO & EVP of Indigo Books & Music said “We’re pleased with the response to Shortcovers in just the first two months, and are learning more every day about what our users want out of a mobile destination for ebooks, magazines and newspapers. Far and away, our biggest successes are our global reach and platform diversity. We thought iPhone would dominate downloads, but we’re very popular on Blackberry and Android.”
Nice to see another Canadian company doing well!
More here: Shortcovers