Globalive has operated 1010 Yak for a while now and has obviously made some good money at it… enough to become a player in the Canadian wireless market. They recently launched WirelessSoapBox.com for people to comment on what they would like to see from a new player (plans, rates, phones, billing). We heard a very long drawn out ad that promotes 1010 discount long distance and only hope the message gets better when they start branding Globalive Wireless. Have a listen here:
Let’s hope Globalive advertising gets better before wireless brand launches
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