RBC is enhancing its position in the rewards market with the launch of its new app.
RBC Rewards is an app that allows RBC customers to view their points balance which are redeemable for a number of products. The app lets users collect points towards several products, including vacations, gadgets and merchandise.
“The RBC Rewards app will allow clients to experience and interact with RBC Rewards in a whole new way,” said Athena Varmazis, the vice president of the global loyalty program and rewards.
“With the RBC Rewards app, our clients will now have the functionality of the online Rewards platform, from tracking existing and pending points activity to browsing and redeeming for travel, merchandise and more while they’re on the go.”
Users have the ability to search and book flights, hotels and car rentals, hop Apple and Best Buy products, use points for RBC Rewards merchandise and gift card, favourite items within the various catalogues and recent travel searches and get relevant offers and product recommendations based on interests.
To redeem the majority of products on the platform users can pay with a combination of both points and cash or all points. Furthermore, iOS users can use the Touch ID feature to sign in.
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[source]RBC[/source]
