Rogers intros device “Price Match,” will now match the price of competitors’ national ad

These days most carriers offer customers the same flagship devices. While they compete on monthly price plans, coverage and customer service, one missing piece is price matching on contract periods. Carriers, again, usually come out with the same pricing structure, but occasionally someone outbids another by about $50. Rogers has launched a new feature called “Price Match.” This does exactly what you think it would: Price matches on a competitors device prices – but there’s fine print.

According to Rogers the newly introduced Price Match works like this: “when a Rogers customer is looking to upgrade to a new device, but sees a better deal elsewhere, Rogers will match that lower price. The customer looking to upgrade simply visits a Rogers store with a competitor’s advertisment or calls in with that competitive price, and will be eligible to purchase the same device, on the same-year term, at that cost (The competitor’s offer must be advertised nationally on TV, radio, print or the internet).”

So here’s some of the fine print:
– This is only available for current Rogers wireless customers only with hardware upgrade on a 2-year or 3-year Rogers plan. Price Match is only good for hardware, not monthly price plans.

– Rogers will only Price Match to a competitor’s offer that is “advertised nationally on television, radio, print and/or the internet.” Meaning that the deals that Videotron, Public Mobile, SaskTel and MTS are not eligible as they are not national players.

– Price Match is only available at Rogers corporate stores or dealer stores, and available over the phone. Customers can call 1-800-518-2788 and Quote “MATCHMYPRICE”.

Rogers says they’ll price match against Bell, TELUS, Koodo, WIND, Mobilicity, Virgin Mobile, plus retailers Future Shop, Best Buy, Walmart Canada and Target. Overall it’s a good strategy and something that customers who are watching the deals will take note of.

Update: Rogers sent us a note about price matching regional carriers. They stated in an email to us that “Regional carriers’ offers can be matched, within their footprint, and only in-store. Ie a Rogers customer within Sasktel’s footprint can go in a store and can get the price match when upgrading. However an Ontario customer would not be able to benefit from a Sasktel offer.”

Source: Rogers