Mobilicity: “Giving someone a mobile phone with a contract is a lot like giving them a pet rat”

Just got the opportunity to read over the official Mobilicity press release from this mornings “Unlimited to Go” bundled phones and 3-months announcement. The deserves high praise for creativity and really shows how they feel about the incumbents.

“UNLIMITED to GO is the perfect gift for friends and family members who want a quality 3G wireless experience without worrying that it’s going to get them stuck in a long-term contract and cost them a fortune down the road,” said Mobilicity’s VP of Marketing Sara Moore. “Giving someone a mobile phone with a contract is a lot like giving them a pet rat – you have to keep feeding it and cleaning out its cage for the rest of its life. It comes with a big obligation.”

Hilarious… but does the quote get the message across?
Source: Mobilicity