Mobilicity signs ‘Exclusive Gold Dealer’ agreement with Uniserve, starts new SMB marketing channel

Mobilicity – the struggling wireless carrier who’s $450 million in debt and reportedly bleeding $30 million every month – has formed a partnership with Vancouver-based Uniserve.

According to the press release, Mobilicity has expanded past the kiosk and store front model to become the “Exclusive Gold Dealer.” This agreement will see their wireless devices and monthly plans rolled into a “new marketing channel” for both companies. This relationship will help Mobilicity increase their subscriber base, plus will compliment Uniserve’s current voice and data IP services, high speed internet, web hosting and cloud computing options. In addition, Uniserve notes that they’ll “offer Mobilicity products and services to its established customer base through special offers and incentives as well as to the general public at various events and promotions.”

Bruce Sanderson, Uniserve CEO, said “We elected to align ourselves with Mobilicity as a company representing a similar corporate philosophy. Both Uniserve and Mobilicity believe in providing truly competitive options for consumers and quality products where historically Canada has ranked among the most expensive, least competitive technology environments in the world today.”

Mobilicity has over 250,000 subscribers and currently offers unlimited wireless service in Toronto, Calgary, Edmonton, Ottawa and Vancouver.