Interesting marketing strategy here. TELUS has put together a promo that encourages people to trade-in their old BlackBerry device for a new smartphone in the fresh colour of white. According to the fine print, TELUS encourages users to switch to either Android or iOS, stating “While quantities last. Available on the white Samsung Galaxy S III, Samsung Galaxy S4, Samsung Galaxy Note II, Samsung Galaxy Ace II X, iPhone 4, iPhone 4S and iPhone 5. All BlackBerry models except BlackBerry Q10 and BlackBerry Z10 are eligible.”
Since Rogers has the exclusive (for now) on the white Q10 it’s not possible for that device to be included, however, it would be nice to see TELUS bring the white Z10 into this offer and keep BlackBerry users using BlackBerry.
Source: TELUS
