Bell Media, with BlackBerry as the lead sponsor, have teamed up to produce an “original digital series” called LIVE/WORK.
Clearly this is a heavily promoted dedicated site and sits on the Bell-owned TheLoop.ca brand. There’ll be 8 episodes in total – four are online now – and “LIVE/WORK taps into visitors’ desire for a balanced life by providing exclusive access to accomplished Canadians who have achieved their goals by doing what they love.” This goes hand-in-hand with BlackBerry’s old marketing strategy of “Love What You Do,” plus their new tag line of “Keep Moving.” The Canadian celebs are Jeanne Beker, Yael Cohen, Reanna Evoy, k-os, Susur Lee, Jay Strut and Aliya-Jasmine Sovani.
If you’re into quick biographies it’s worth a gander. Nice to see Waterloo-based BlackBerry highlighting some Canadians.
More here at Live/Work.
