Fido rolls out new “Device Protection” service

Following the footsteps of parent-company Rogers, sub-brand Fido has rolled out its “Device Protection” service. This comes at a monthly cost and “picks up where the manufacturer’s warranty leaves off.” There are 3-tiers of pricing and range from $8/month to $12/month (for the iPhone). This protects your device from damage, loss, theft and also includes the Fido “TechXpert” service – which is basically a Fido rep that can answer any device related question in-person, over the phone or online.

There’s a bunch of fine print that you should read over before signing up, such as the “service replacement fee” for device replacements, and that “Lost/stolen coverage not included in Saskatchewan, Québec and Newfoundland.”

Check it out here at Fido