While we were waiting outside in an endless line for the doors of Radio City Music Hall to open (March is not warm in New York, either), members of HTC’s Troll Squad (our name, not theirs) were on the ground in and around Times Square to show off the HTC One under the limelight of Samsung’s impending Galaxy S4 announcement.
HTC had a few goons on the ground to show off the Ultrapixel camera, BoomSound speakers, awesome 1080p screen and incredible build quality, all while passersby gawked at the aluminum frame. The company put together a short video summarizing its efforts; clearly, all involved were enamored with the One, which is expected to be released in small quantities over the next few weeks.
What do you think of HTC’s guerilla tactics? Will they work in the face of billions of impending Samsung marketing dollars?