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Toronto-based Amintro launches social networking app for elderly Canadians

The app is designed to act as a “friendship-making” platform for individuals aged 50+

Toronto-based social networking start-up Amintro has officially launched its Android and iOS app.

According to a May 7th, 2018 media release, Amintro is designed to serve as a “friendship-making platform” for adults aged 50 and older.

“Amintro was built on a solid foundation of research and a true desire to help others by developing a friendship-making platform that reduces social isolation and loneliness amongst the fastest growing demographic,” said Charlene Nadalin, president and CEO of Amintro, in the same May media release.

“Our unique offering is focused exclusively on adults over 50 and is based on characteristics that our research has shown to be ideal for forming friendships.”

Once users create their accounts, the app prompts users with a detailed questionnaire that queries for personal details — like age, personal hobbies and languages — in order to narrow down a list of suggested friends.

Users are then prompted with a series of ‘Amintroductions’ to form new friendships.

Amintro is free to download on both Android and iOS.

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