Apple reveals poignant shot on iPhone 6s ‘Human Family’ ad

Apple’s latest marketing effort entitled the “Human Family,” is an extension of the tech giant’s “Shot on iPhone 6s” initiative, showing viewers a collection of diverse people from various cultures around the world.

The video is of course all shot an iPhone 6 and features narration from poet laureate Dr. Maya Angelou. Apple says that, “the film seeks to show that no matter where we come from, we are more alike than unalike.”

The Human Family will air during a commercial break at the Rio Olympic Opening Ceremonies this coming Friday.

Check out the video below.