Popular crowdfunding site Indiegogo has been around since 2008, but is only today moving into the mobile era with an iPhone app, launching exclusively in Canada. The company has deep roots in our nation, with many successful Canadian campaigns, like Whirlscape’s Minuum Keyboard, earning lots of money. Canada is Indiegogo’s second largest market and has “strong consistent growth with a 50% increase in funds raised by Canadian campaigns over the last year.”
The Indiegogo app comes localized for both Canadian English and French, and will roll out globally in the coming months. The app allows backers to search, support and share Indiegogo campaigns in various categories such as technology, health, art and photography. For campaign holders, the Indiegogo app brings the ability to fully manage and launch new projects from the iPhone, including the option to receive notifications when a contribution has been made, as well as manage comments, and post campaign updates with photos.
Slava Rubin, CEO of Indiegogo, said, “Since day one we have been dedicated to providing our campaigners and contributors in North America and abroad with the best funding platform in the world. This year has been one of tremendous growth for us and we’re investing heavily to continue improving Indiegogo for mobile users globally. The Indiegogo iOS app is the first of many advancements focused on delivering the best mobile experience imaginable.”
Indiegogo also noted that an Android app “is in development.”
Source: Indiegogo for iPhone