RIM officially rebrands to simply “BlackBerry”

One of the major announcements that Waterloo-based Research In Motion unveiled today, apart from the new all-touch BlackBerry Z10 and BlackBerry Q10, is that it’ll now go by the name of “BlackBerry.” Gone are the days of RIM. In addition, the company will also be shifting their stock ticker to BBRY on Nasdaq, BB and TSX.

Now, officially, we can finally say RIP RIM. Hello “BlackBerry.”