Remember when TELUS’ sub-brand Koodo Mobile first launched their service? They came out swinging with a 1980’s style 20-minute workout marketing campaign. It was good, but a bit odd. They’ve since created the “El Tabador” character who’s goal is to flex his muscles and dazzle the ladies with his charm. This strategy seems to be working as he’s progressed into a solid spokesman for the carrier.
Today, El Tabador declared his foray into the music space with a holiday album called “A Merry Mariachi Holiday.” This is a 5-song download that includes Deck the Pecs, O Winter Blows, 12 Days of Regifts, Silent Fight and Under Mistletoe. In addition, there’s also associated ringtones and ecards.
These beauties are available for free and the good news is that for every download Koodo will make a cash donation to Food Banks Canada to help the fight against hunger.
Download here via Koodo’s Facebook page
