This is very cool, and very Canadian. RIM has supplied 5 NHL players with a PlayBook – packed with OS 2.0 – and came up with an opportunity to go behind the scenes and somewhat follow them off the ice. The chosen players are Scott Hartnell from the Flyers, Bobby Ryan from the Ducks, Joffrey Lupul from the Leafs, Martin Biron of the Rangers and Michael Grabner from the Islanders. The program is called the “NHLPA Players’ PlayBook” and each player will record and upload a 90 second personal video every day to the dedicated website (playbook.nhlpa.com). It’s a good way for RIM to market the PlayBook and its features – all the videos that the players upload are recorded from the HD camera in the PlayBook. I checked out the site, saw Scott Hartnel have a burger with his kids. In addition to the player videos, every Monday there’ll be a fan poll, a question and answer sessions on Wednesdays.
Colin Campbell, NHLPA Director of Corporate Partnerships, said “NHL players live exciting lives both on and off the ice. This unique program gives fans an opportunity to get a glimpse into players’ lives in a way that has never been available to them in the past. This is very cool stuff. Together with BlackBerry, we’re thrilled to provide this access.”