LG will be showcasing several new devices at Mobile World Congress in a couple weeks. Specs and images have already surfaced of the Optimus 3D 2 and the Optimus Vu.
To get ready to enroll the world in their new products LG has revealed a slight brand change to the Optimus design. Previously it was pretty flat, but now to reflect “the company’s reinforced design leadership” they will “transform Its Optimus Brand Logo”. Personally I wouldn’t say it’s much of a transformation, but certainly gives it a bit more life and depth. The Optimus logo now has metallic shine to it, something that’s commonly found around the bezel of their devices. In the press release LG stated that “the new Optimus logo is designed to accentuate the metallic edges and slim shape of the 2012 smartphone line-up unveiled at this year’s Mobile World Congress (MWC). It embodies modern and seamless simplicity”. In addition, LG gave a bit of a teaser that the devices they’ll be showing off at MWC will “raise the ante” and have “desired specifications”. Full press release below
NEW LOGO FOR LG SMARTPHONES DEBUTS AT MWC 2012
LG to Transform Its Optimus Brand Logo with New Design-oriented Handsets
SEOUL, Feb. 17, 2012 – LG Electronics (LG) renews the logo design of its signature mobile phone brand, the Optimus, reflecting the company’s reinforced design leadership. The incumbent Optimus brand was initially introduced two years ago in line with the launch of the LG Optimus Q, LG’s first smartphone.
The new Optimus logo is designed to accentuate the metallic edges and slim shape of the 2012 smartphone line-up unveiled at this year’s Mobile World Congress (MWC). It embodies modern and seamless simplicity, which is the core for LG’s design philosophy for mobile devices.
With the new logo and desired specifications, LG will offer superior smartphones that bring design prestige to users seeking aesthetic beauty on technological devices. Also, the company’s commitment to raise the ante by offering best quality products to consumers will be further reinforced.
Further details regarding and a live demo of the new smartphones with the new logo will be offered at LG Stand Hall 8 at MWC 2012 from February 27 to March 1.
Via: Android Central