Today is Bell’s 15th annual Let’s Talk Day

Today is Bell Let’s Talk Day.

It’s the company’s 15th year doing Let’s Talk Day and this time around, Bell is putting the spotlight on the youth mental health crisis.

Moreover, Bell shifted its approach to donations this year. The company is running a national “text-to-donate” campaign — Canadians can donate $5 by texting ‘YOUTH’ to 45678. Bell says it will match every $5 donation made up to a total of $1 million.

All proceeds will go to six youth mental health organizations:

• Integrated Youth Services
• Jack.org
• Kids Help Phone
• National Association of Friendship Centres
• Strongest Families Institute
• Youth in Mind Foundation

On top of that, Bell pledged a $10 million donation toward mental health, similar to what it did last year with a capped $10 million donation.

Those interested can learn more about Bell Let’s Talk Day — and some of the criticisms of Bell’s annual mental health event — here.

Header image credit: Bell