In a move that seems to be an oversimplification of its current star-based rating system, Netflix users can now rate films with either a “thumbs up,” or a “thumbs down.”
Netflix revealed its plans to ditch the platform’s popular star rating system last month, prompting complaints from many users. The streaming platform believes that thumb-based ratings give viewers a more accurate representation of content worth watching and that tests showed a 200 percent increase in engagement when analyzing the new system.
Content that is given a “thumbs down” will still show up when users search Netflix, but it will no longer appear on the platform’s home page.
Rather than a star rating beside each title, Netflix users will now be able to see a personalized percentage called a “match score.” This is a prediction “of what Netflix thinks you may enjoy watching, based on your own unique tastes,” according to a recent blog post written by Cameron Johnson, Netflix’s director of product innovation.
“The more you teach us about your unique tastes, the better job we can do suggesting your next great binge-worthy show or that perfect title for movie night,” said Johnson.
What do you think of Netflix’s new content rating system? Is is an oversimplification of an already basic star system, or will you be more inclined to rate content on the platform now?